It is tempting to pick any company that promises guaranteed SEO services when you are researching SEO companies. Human nature is that people like a guarantee. This is especially true when the buyer is buying something that is not within their comfort zone. Companies feel more comfortable purchasing “guaranteed” SEO when they first start to consider search engine optimization (SEO). Unfortunately, many SEO companies don’t offer this guarantee.
Many SEO companies offering “leprechaun repellent guarantee” are not trustworthy. It’s basically a guarantee that you can easily obtain – provided you don’t get harassed by a leprechaun after purchasing such services, the guarantee is met. What are you supposed to complain about?
SEO companies don’t control major search engines. Any firm that claims it has a “special relationship”, which gives it an advantage over natural search engine results, is just lying. However, guaranteed SEO is not impossible. This is especially true when it comes to aggregate results and methods used to get them.
Below is a partial listing of some of the most popular guaranteed SEO types – some are as effective as leprechaun repellent and some actually have meaning.
Keyphrases to Guarantee
Many SEO companies claim that they can achieve certain top rankings in major search engines’ organic results. For those new to SEO, this type of guarantee can be appealing. High rankings are what it all boils down to, right? Isn’t this the ultimate goal?
The simple answer is “No.” High quality SEO companies will tell you that your goal is to drive high quality traffic to the site. You can easily guarantee top rankings if you use non-competitive phrases, such as “leprechaun repellent”. Want proof? You can find proof by entering “leprechaun repellent” into your favorite search engine. This article will dominate the search results almost always. (caveat: Search engines might not have indexes it yet if you’re reading the article shortly after its publication). Give it a week, then try again. ).
SEO companies can achieve high search engine rankings for phrases that no one uses. These rankings may be attractive to your neighbors and friends, but they won’t send you any quality traffic. They are unlikely to send you any traffic. It is important to remember that “leprechaun repellent”, as a term, is only used for demonstration purposes. Unpopular phrases might not seem absurd. Many phrases that sound very relevant to your business are not necessarily popular. These phrases are not recommended by SEO companies. They are a “leprechaun repellent” and they will embrace them. It allows them to obtain their meaningless guarantees.
Another aspect of guaranteed SEO is that SEO companies can guarantee first position positions on search engines unspecified for more competitive terms. This type of guaranteed SEO is often limited to obscure engines with low market share that aren’t sophisticated enough to eliminate spam pages. Only a handful of cases have been documented where the guarantees were made by search engines the SEO companies owned and operated.
At the moment, there are only three major search engines – Google, Yahoo and MSN. A few minor engines are worth mentioning as well, such as Ask Jeeves or AOL Search. Guaranteed SEO should include prominent engines and not obscure ones.