Leprechaun Repellent and Guaranteed SEO Companies – The Disturbing Link

It is tempting to pick any company that promises guaranteed SEO services when you are researching SEO companies. Human nature is that people like a guarantee. This is especially true when the buyer is buying something that is not within their comfort zone. Companies feel more comfortable purchasing “guaranteed” SEO when they first start to consider search engine optimization (SEO). Unfortunately, many SEO companies don’t offer this guarantee.

Many SEO companies offering “leprechaun repellent guarantee” are not trustworthy. It’s basically a guarantee that you can easily obtain – provided you don’t get harassed by a leprechaun after purchasing such services, the guarantee is met. What are you supposed to complain about?

SEO companies don’t control major search engines. Any firm that claims it has a “special relationship”, which gives it an advantage over natural search engine results, is just lying. However, guaranteed SEO is not impossible. This is especially true when it comes to aggregate results and methods used to get them.

Below is a partial listing of some of the most popular guaranteed SEO types – some are as effective as leprechaun repellent and some actually have meaning.

Questionable Guarantees

Keyphrases to Guarantee

Many SEO companies claim that they can achieve certain top rankings in major search engines’ organic results. For those new to SEO, this type of guarantee can be appealing. High rankings are what it all boils down to, right? Isn’t this the ultimate goal?

The simple answer is “No.” High quality SEO companies will tell you that your goal is to drive high quality traffic to the site. You can easily guarantee top rankings if you use non-competitive phrases, such as “leprechaun repellent”. Want proof? You can find proof by entering “leprechaun repellent” into your favorite search engine. This article will dominate the search results almost always. (caveat: Search engines might not have indexes it yet if you’re reading the article shortly after its publication). Give it a week, then try again. ).

SEO companies can achieve high search engine rankings for phrases that no one uses. These rankings may be attractive to your neighbors and friends, but they won’t send you any quality traffic. They are unlikely to send you any traffic. It is important to remember that “leprechaun repellent”, as a term, is only used for demonstration purposes. Unpopular phrases might not seem absurd. Many phrases that sound very relevant to your business are not necessarily popular. These phrases are not recommended by SEO companies. They are a “leprechaun repellent” and they will embrace them. It allows them to obtain their meaningless guarantees.

Another aspect of guaranteed SEO is that SEO companies can guarantee first position positions on search engines unspecified for more competitive terms. This type of guaranteed SEO is often limited to obscure engines with low market share that aren’t sophisticated enough to eliminate spam pages. Only a handful of cases have been documented where the guarantees were made by search engines the SEO companies owned and operated.

At the moment, there are only three major search engines – Google, Yahoo and MSN. A few minor engines are worth mentioning as well, such as Ask Jeeves or AOL Search. Guaranteed SEO should include prominent engines and not obscure ones.

A Business Owner’s Guide to SEO Basics

What’s SEO?

SEO (search engine optimization) is the term that describes the process of making a website more popular in search engines like Google, Yahoo, and others. The direct result of SEO is when people search for phrases or words (also known by keywords), they see the results in the order in which they appear.

Do you need SEO?

Most businesses will answer this question with a clear yes. However, how much you invest in SEO depends on how you do business. Most of the business you generate is from word-of-mouth referrals. However, Forrester Research has shown that 93% of global consumers use search engines to access and find websites.

Online businesses are more likely to get in touch with consumers and offer products or services. Your business could be missing significant potential business if it is not easily found online.

What is SEO?

SEO is complex. SEO is more than just choosing keywords. The popularity of those keywords and the amount of competition for them are only two factors. Titles, descriptions, URL names, validity, tags, and how they are used all play a crucial role. Popularity and backlinks to your website are also important factors. Search engines can use hundreds of factors and penalties to determine if SEO is being deployed. SEO can be compared to chemistry. This brings me to my next point.

Do you need to hire someone for SEO?

Absolutely. Although it is possible to learn SEO, let’s face it, there are many businesses to run. It takes time to learn, implement, and maintain SEO. It is unrealistic for most business owners to become SEO experts. However, you should have the knowledge and skills to make SEO more effective, as well as what to expect of anyone who does it.

An SEO professional is essential for a successful SEO campaign. Many web design companies specialize in SEO and can either refer you to someone who does or have someone who does. There are many options if your designer doesn’t specialize in SEO.

What are the top things to look out for when searching for an SEO specialist

Do not believe anyone promising you the first spot on Google or instant results. It is impossible to believe that this sounds so good.

Slow and steady SEO takes months and months to achieve the desired results. Important to remember that months and months of work can be broken down into smaller pieces, not as long as 40-hour work weeks. Search engines cannot be fooled and there are no shortcuts to success in SEO. Black Hat SEO techniques can lead to severe penalties. These are only a few examples of Black Hat SEO techniques.

  • Keyword stuffing is the practice of putting long lists keywords on your website.
  • Invisible text is text that is not visible on your website.
  • Doorway pages are pages that have been added to your website but not seen.
  • Tiny text or Alt text (placing very little text on your page to spam keywords)
  • Mirror sites (sites which are a duplicate or copy of your site)
  • Submission of your site to search engines repeatedly is considered spamming.

Any of these tactics will not only penalize your site in search results, but it will most likely result in your site being removed from search engines.

SEO is dependent on back links. These are links from other websites linking to yours. Spam links or bad links are bad for SEO. Beware of companies/individuals who use this technique as well. Ask your SEO professional to give you a plan of action. This will help you to improve your SEO. Keep shopping if you find any of these Black Hat tactics.

These techniques work for about five minutes, until search engines find it. They usually do. After that, it’s ban time. The Black Hat methods must be undone, the site must be reconstructed, submitted again, and your site will hopefully be accepted. Now you are back at square one. You will need to hire a professional SEO specialist.

How long does SEO take

It takes a long time. While I love instant gratification, SEO is where patience truly pays off. It can usually take between 1-3 weeks for your site to be indexed by search engines, but this is not an assurance. It’s now time to tweak the SEO process. Search engines don’t update as often as we would prefer. Popular keywords may not be as popular next week. Ranking high in search engines doesn’t guarantee a spot forever.

SEO isn’t a one-time event. It is an ongoing process. There are thousands of websites competing for your spot, and you can lose it quickly if you stop working on SEO. Many SEO companies and/or web designers offer packages or hourly rates to help you decide how much you would like to invest in SEO.

You now have a better understanding about SEO, how it works and its importance for your business. This will help you make smart business decisions regarding your website and marketing.